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Introduction of Digital Marketing
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Digital Marketing - Introduction
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Digital Marketing - Fundamentals
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How does the Internet work?
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Introduction to Metrics
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Market Research
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Introduction to Website Designing
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Website - Introduction
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Website Builders
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Optimizations for Website
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Email Marketing
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Email Marketing and Types of Email Campaign
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How to Create an Email Campaign with MailChimp
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Automated Emails for E-Commerce
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Copywriting
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What is Copywriting?
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Tips for Writing Magnetic Headlines and Irresistible Call to Action (CTA)
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SEO (Search Engine Optimization)
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SEO - Introduction
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Indexing, Crawling and Spiders
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How to do Keyword Research - Steps & Strategy
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Robots.txt, Sitemap and Google Search Console
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Evolution of Google Search Engine
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Best Practices to Optimize your Page & On-page and Off-page SEO (Includes Types of Backlinks)
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Facebook Ads (Social Media)
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Facebook Ads - Introduction
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Defining your Target Audience (Includes Audience Research & Targeting)
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FB Campaign Types
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Structure of FB Ads
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Analyzing the Ad Results
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Bidding Strategies
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Retargeting - Introduction
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Lookalike & Custom Audience
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Custom Events
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Google Adwords
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Google Ads - Introduction
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Google Ads Structure
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Google Ads Targeting
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Advanced Campaign Settings & Campaign tagging, Setting Goals
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Responsive Ads & Audiences
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UTM Parameters
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Introduction to Funnels
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Funnel - Introduction & Importance
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Acquisition and Engagement Funnel
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Pirate Funnel
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Flywheel Model
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Automations
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What is Automation? Is it Technical?
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What can you Automate & Process? | Tools used for Automation
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Automating your Reports
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Automating your CRM
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Automating your Information Flow
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Google Analytics & Marketing Infrastructure
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Google Analytics - Introduction
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Navigation in Analytics & Custom Report
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Marketing Measurement
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Google Tag Manager
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Hotjar
Preview - Digital Marketing: The Ultimate Strategy Planning Course
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