Preview Digital Marketing: The Ultimate Strategy Planning Course

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Introduction of Digital Marketing

Digital Marketing - Introduction

Digital Marketing - Fundamentals

How does the Internet work?

Introduction to Metrics

Market Research

Introduction to Website Designing

Website - Introduction

Website Builders

Optimizations for Website

Email Marketing

Email Marketing and Types of Email Campaign

How to Create an Email Campaign with MailChimp

Automated Emails for E-Commerce

Copywriting

What is Copywriting?

Tips for Writing Magnetic Headlines and Irresistible Call to Action (CTA)

SEO (Search Engine Optimization)

SEO - Introduction

Indexing, Crawling and Spiders

How to do Keyword Research - Steps & Strategy

Robots.txt, Sitemap and Google Search Console

Evolution of Google Search Engine

Best Practices to Optimize your Page & On-page and Off-page SEO (Includes Types of Backlinks)

Facebook Ads (Social Media)

Facebook Ads - Introduction

Defining your Target Audience (Includes Audience Research & Targeting)

FB Campaign Types

Structure of FB Ads

Analyzing the Ad Results

Bidding Strategies

Retargeting - Introduction

Lookalike & Custom Audience

Custom Events

Google Adwords

Google Ads - Introduction

Google Ads Structure

Google Ads Targeting

Advanced Campaign Settings & Campaign tagging, Setting Goals

Responsive Ads & Audiences

UTM Parameters

Introduction to Funnels

Funnel - Introduction & Importance

Acquisition and Engagement Funnel

Pirate Funnel

Flywheel Model

Automations

What is Automation? Is it Technical?

What can you Automate & Process? | Tools used for Automation

Automating your Reports

Automating your CRM

Automating your Information Flow

Google Analytics & Marketing Infrastructure

Google Analytics - Introduction

Navigation in Analytics & Custom Report

Marketing Measurement

Google Tag Manager

Hotjar

Preview - Digital Marketing: The Ultimate Strategy Planning Course