Fri Oct 8, 2021
In this post, we'll solve some of the most-asked digital marketing interview questions and answers.
In recent years, digital marketing has become one of the best ways to promote a business. Many companies use this method.
If you keep hearing people talk about digital marketing but don’t know what it is, don’t worry.
We have answered every question you may have about digital marketing. Read below and let us know what you think.
Let’s get started.
Table Of Contents:
Digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online videos, display ads, and social media posts.
Any marketing that uses electronic devices to convey promotional messaging and measure its impact is called digital marketing.
There are 8 types of digital marketing.
(1) Social media marketing platforms
(2) Influencer marketing
(3) Email marketing
(4) Content Marketing
(5) Search Engine Optimization (SEO) marketing
(7) Affiliate marketing and
(8) Mobile marketing.
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message.
While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
Inbound marketing is Informative digital content targeted at specific audiences, written to help solve consumers’ problems. The content comes in interactive forms, such as social media posts, blogs, reports, webinars, etc.
The messaging is tailored to specific consumers. It is measurable through digital marketing software. Outbound marketing is non-digital content designed to capture any consumer’s attention and written to sell products.
The content is displayed in direct mail, magazine ads, billboards, on TV, etc., and is meant to be passive. The messaging must stand out among millions of other ads consumers see each day. It is difficult to measure attribution from physical advertising.
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
A search engine is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
A keyword is a significant word from a title or document used especially as an index to content.
The top 5 ranking factors for Google are:
(4) Freshness and
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model.
The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).
There are many factors that can affect PPC bidding. Some of them are Quality score, Keyword bid, AD Position, CTC.
AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites.
These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services. On Google.com, AdWords ads typically appear in specific locations at the top and right-hand side of a search results page.
You can choose keywords related to your brand, products, services, and industry for your AdWords account. When customers search for these phrases, your store's ad will be served to them.
You only pay when a user clicks on your ad and visits your website or calls your business using "click to call."
One of the most important factors in a PPC campaign is the conversion rate — the percentage of customers that perform the desired action, such as making a purchase, after clicking on an ad.
Your PPC conversion rate is closely related to the amount of money you make from your ads.
The easiest way to calculate your PPC conversion rate is to use a PPC conversion rate calculator. When you use a PPC conversion rate calculator, you don’t have to do the math yourself, and you get fast accurate results
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Facebook ads are paid messages that businesses place on Facebook. This gives you the flexibility to write in your own voice.
Plus, you can reach the people who matter most to you, that is your target audience.
The essential component of this definition is the word "paid." Anyone can post on their Facebook page for free—but you never know who's going to see your post.
You even get to determine what user actions you want to pay for. That doesn't mean that Facebook will only charge you when your ad works the way you want it to, but you can choose how they bill you, such as being charged by the number of views or clicks.
Some tips to guarantee you social media success are:
(1) Define your goals
(2) Learn about your target audience
(3) Select your social media platforms wisely
(4) Build a winning game plan for social media marketing
(5) Set up a social media content calendar
(6) Let the tools empower your strategy
(7) Use the art of storytelling
(8) Humanize your brand
(9) Use emoticons and
(10) Embrace your mistakes.
There are various ways that you can measure social media success:
Understanding audience volume goes well beyond how many followers your business account has, but it’s a vital part of how to measure social media performance.
The number of people that are talking about your brand online will be very different from the number of people who have seen your content. Your brand reach signifies how many users were exposed to your content; this is the potential size of your audience.
If you are having trouble with engagement on your social media posts, consider rethinking your marketing strategy. Humans are visual beings — content with dynamic imagery and creative videos perform the best on social media.
You can measure your influence by taking a look at how many website visitors are coming from your social media business accounts.
To drive up your brand’s influence, post dynamic content that gets your followers excited.
Contests and giveaways are a great way to interact with your audience.
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.
It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.
The best time to send emails is at 10 a.m. and between 3:00 p.m. and 4:00 p.m.
The 10 best ways to grow your email subscribers list and given below:
(1) Create unique email content.
(2) Encourage subscribers to share and forward your emails.
(3) Segment your email lists by buyer persona.
(4) Reinvigorate a stale email list with an opt-in campaign.
(5) Add an opt-in link to your employees' signatures.
(6) Create a new lead-generation offer.
(7) Create a free online tool or resource that requires sign-up.
(8) Create additional bonus content.
(9) Promote an online contest.
(10) Use Pinterest to promote gated visual content.
When an email cannot be delivered to an email server, it's called a bounce. You can categorize bounces into two types: hard bounces and soft bounces.
A hard bounce indicates a permanent reason an email cannot be delivered. In most cases, bounced email addresses are cleaned from your audience automatically and immediately.
Cleaned addresses will be excluded from all future campaign sends. If a recipient's email address doesn't exist or has completely blocked delivery, then the email may hard bounce.
Soft bounces typically indicate a temporary delivery issue and are handled differently than hard bounces. When an email address soft bounces, it will immediately display as a soft bounce in the campaign report.
If an email address continues to soft bounce in additional campaigns, the address will eventually be considered a hard bounce and cleaned from your audience.
We have listed 10 important digital marketing tools below.
Google Analytics is a powerful digital marketing tool that can help you with numerous marketing decisions. You can easily track your e-commerce business as well as goals that can help keep your company on track.
Using the innumerable data insights that Google Analytics provides, it is easy for marketers to understand the directions required to take with the website modifications and changes.
MailChimp is a social advertising and email marketing tool designed to orchestrate and automate digital marketing campaigns.
It is one of the best digital marketing tools you can get to improve your campaigns and track the traffic generated.
Google Ads can work for almost any business; it doesn’t matter whether it is small, medium, or large.
While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights.
If you are in digital marketing, you will understand the need for a quality design tool that can help you create impressive social media posts and other things in marketing.
Canva is a prominent design tool that allows you to develop effective marketing campaigns through visual content that can be shared on your blogs, websites, social networks, and other platforms. Visual content is the backbone of any digital marketing campaign.
In order to entice the targeted customer base, you need to design compelling posts.
If you are looking for a content management tool that will help you brainstorm and strategize content for your digital marketing campaign, you can opt for Trello.
It is one of the most popular content management tools used by hundreds and thousands of digital marketers worldwide to create, schedule, and organize content online.
Digital marketers use Slack every single day. With Slack, you can discuss client work, new articles, new projects, new support tickets, share useful content, and send messages.
You probably have heard of Yoast SEO. It is one of the most talked-about and used WordPress plugins that help digital marketers to optimize their websites to perform better in search results.
8. Survey Anyplace
Survey Anyplace is the best tool for marketing professionals to create fun and interactive quizzes, assessments, and surveys for their targeted customer base.
It is a great digital marketing tool that will enable you to engage with your target audience and help build brand identity and personality.
Ahrefs offer a suite of search engine optimization tools, making it easier for you to optimize your website based on your marketing requirements.
It is primarily used for checking backlinks, and with its massive data index, the tool is definitely one of the most sought-after digital marketing tools in the market.
SEMRUSH is an all-in-one marketing toolkit that helps grow the online visibility of the business with SEO, content marketing, market research, advertising, social media management, and search engine reputation management.
So there you have it. Everything you need to know about digital marketing. You can start learning and experiment on your own.
Eventually, you will get better at it and you can list it as a skill on your resume.
Today, people who know digital marketing are valued and preferred over people who don’t.
Letstute (Universal Learning Aid Pvt. Ltd.) is an E-learning company based in Mumbai, India.